Are you looking for a Performance Marketing Specialist Job in Greater Noida with opportunities to work on SEO, Google Ads, Meta Ads, AI Search Optimization, AEO, GEO, conversion optimization, and lead generation campaigns?

RannLab Technologies is hiring a results-driven Performance Marketing Specialist who can drive organic growth, generate qualified leads, optimize paid advertising campaigns, improve AI search visibility, and deliver measurable business outcomes for both RannLab and its clients.

This Performance Marketing Specialist Job is ideal for ambitious digital marketers who want hands-on experience managing growth-focused marketing campaigns for software development, AI chatbot solutions, website development, Moodle LMS, healthcare IT, SaaS platforms, and enterprise technology solutions.

About RannLab Technologies

RannLab Technologies is a fast-growing technology company helping businesses accelerate growth through innovative digital solutions.

Our expertise includes:

• Custom Software Development
• Website Development
• Mobile App Development
• AI Chatbot Development
• Moodle LMS Development
• Healthcare IT Solutions
• Cloud Services
• Digital Transformation Solutions

As part of this Performance Marketing Specialist Job, you will work closely with leadership, sales, content, design, and development teams to increase brand visibility, generate qualified leads, and help businesses grow through data-driven digital marketing strategies.

Why This Performance Marketing Specialist Job Is a Great Career Opportunity

Unlike traditional marketing roles, this Performance Marketing Specialist Job combines SEO, AI-powered search optimization, paid advertising, growth marketing, analytics, and lead generation under one role.

You will gain practical experience in:

• Search Engine Optimization (SEO)
• Technical SEO
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• Google Ads
• Meta Ads
• Conversion Rate Optimization
• Marketing Analytics
• Lead Generation Funnels
• AI Search Visibility

If you are looking for a challenging Performance Marketing Specialist Job with significant growth opportunities, leadership exposure, and the chance to work with cutting-edge marketing technologies, RannLab offers an excellent platform for career advancement.

Job Summary

We are seeking a highly motivated Performance Marketing Specialist with expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Ads, Meta Ads, PPC Campaign Management, Conversion Optimization, and Growth Marketing.

The selected candidate for this Performance Marketing Specialist Job will be responsible for improving organic rankings, increasing website traffic, managing paid advertising campaigns, strengthening AI search visibility, and delivering measurable return on investment (ROI) for RannLab and its clients.

Key Responsibilities

SEO (Search Engine Optimization)

• Develop and implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website content, landing pages, and blog content.
• Improve website rankings and organic search traffic.
• Manage backlink-building campaigns.
• Perform technical SEO audits and implement recommendations.
• Improve Core Web Vitals and website performance.

The selected candidate for this Performance Marketing Specialist Job should possess strong expertise in technical SEO, content optimization, and organic growth strategies.

AEO (Answer Engine Optimization)

• Optimize content for featured snippets and answer engines.
• Structure content for voice search optimization.
• Create FAQ content and schema markup.
• Improve visibility in answer-based search experiences.
• Build knowledge-focused content frameworks.

GEO (Generative Engine Optimization)

• Optimize content for ChatGPT, Gemini, Copilot, Perplexity, and AI-powered search platforms.
• Build semantic content clusters.
• Improve AI-generated citations and mentions.
• Measure brand visibility across AI search platforms.
• Develop strategies to improve generative search rankings.

This is one of the most exciting aspects of this Performance Marketing Specialist Job, as AI-powered search is becoming increasingly important for businesses worldwide.

Google Ads

• Create and manage Search Campaigns.
• Manage Display Campaigns.
• Run Performance Max Campaigns.
• Execute Remarketing Campaigns.
• Manage campaign budgets and optimize ROAS.
• Conduct A/B testing on keywords, ad copies, and landing pages.
• Improve conversion rates and lead quality.

The ideal candidate should have experience working as a Google Ads Specialist with a strong understanding of PPC and lead-generation strategies.

Meta Ads (Facebook & Instagram)

• Create and optimize lead generation campaigns.
• Build audience targeting strategies.
• Manage remarketing and retargeting campaigns.
• Optimize campaigns to reduce Cost per Lead (CPL).
• Improve campaign performance and ROI.

Success in this Performance Marketing Specialist Job requires hands-on experience managing Meta advertising campaigns and scaling lead-generation efforts.

Content & Growth Marketing

• Work closely with writers and designers.
• Plan content marketing campaigns.
• Build lead-generation funnels.
• Improve customer acquisition journeys.
• Support brand awareness initiatives.
• Drive organic social media growth.

Analytics & Reporting

• Track KPIs using Google Analytics 4 (GA4).
• Monitor performance through Google Search Console.
• Configure and manage Google Tag Manager.
• Analyze conversion attribution.
• Create monthly performance reports.
• Present recommendations and insights to management and clients.

Required Skills

Must Have

• 2-5 years of experience in Digital Marketing.
• Strong expertise in SEO.
• Hands-on experience with Google Ads.
• Experience managing Meta Ads campaigns.
• Understanding of AEO and GEO concepts.
• Knowledge of Google Analytics 4 (GA4).
• Experience using Google Search Console.
• Strong understanding of conversion tracking and attribution.

Good to Have

• LinkedIn Ads experience.
• Familiarity with AI marketing tools.
• WordPress SEO experience.
• Experience with SEMrush, Ahrefs, Screaming Frog, and similar SEO tools.
• Experience in B2B Lead Generation.
• Knowledge of HubSpot or marketing automation tools.

Key Performance Indicators (KPIs)

The selected candidate for this Performance Marketing Specialist Job will be measured using the following KPIs:

• Organic Traffic Growth
• Keyword Ranking Improvements
• Qualified Lead Generation
• Cost per Lead (CPL)
• Conversion Rate Optimization
• Return on Ad Spend (ROAS)
• Website Engagement Metrics
• AI Search Visibility Improvements

Educational Qualification

Required

• Bachelor’s Degree in Marketing, Business, Communications, IT, or related field.

Preferred Certifications

• Google Ads Certification
• Google Analytics Certification
• Meta Blueprint Certification
• SEO Certifications
• HubSpot Certifications

Why Join RannLab?

✅ Competitive Salary Package

✅ Performance-Based Incentives

✅ Work on SEO, GEO & AI Search Optimization Projects

✅ Exposure to Google Ads and Meta Ads Campaigns

✅ Opportunity to Work on Diverse Client Projects

✅ Career Growth Opportunities

✅ Collaborative and Innovative Work Environment

✅ Exposure to SaaS, Healthcare IT, AI, Moodle LMS, and Enterprise Software Projects

If you are looking for a rewarding Performance Marketing Specialist Job that combines creativity, analytics, growth marketing, SEO, paid advertising, and AI innovation, RannLab Technologies is the right place for you.

Experience & Salary

Experience: 2-5 Years

Salary: ₹4 LPA – ₹8 LPA (Based on Skills & Experience) + Performance Incentives

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