Digital Marketing Expert (SEO + Ads) – Junior / Mid-Level

Rannlab Technologies is looking for a results-driven Digital Marketing Expert who can take full ownership of SEO, Google Ads, Meta Ads, content strategy, and performance marketing activities for both Rannlab and our client projects. This position is ideal for Junior and Mid-Level professionals who understand the end-to-end digital marketing ecosystem and can generate measurable results across organic and paid channels.

As a Digital Marketing Expert, you will design, execute, analyze, and optimize marketing campaigns across platforms to drive traffic, leads, visibility, and brand authority. If you are passionate about digital growth, data-backed decision-making, and multi-channel marketing, this role will enable you to scale quickly.

About the Digital Marketing Expert Role

The Digital Marketing Expert will manage SEO, ads management, campaign optimization, keyword strategies, content funnels, social media strategies, and reporting frameworks. You will collaborate with designers, developers, content writers, SEO teams, sales teams, and business leadership to design impactful marketing campaigns that generate results.

This role directly contributes to Rannlab’s brand visibility, lead-generation pipeline, and client digital performance across diverse industries like SaaS, healthcare, AI, EdTech, real estate, and enterprise software.

Key Responsibilities (Digital Marketing Expert)

1. SEO (Search Engine Optimization)

• Execute end-to-end SEO strategies including On-Page, Off-Page, and Technical SEO.
• Perform keyword research, competitor analysis, and content gap identification.
• Optimize blogs, landing pages, and service pages for ranking.
• Improve organic traffic using link-building, schema markup, and site audits.
• Collaborate with the development team to fix technical SEO issues.

2. Performance Marketing (Google Ads + Meta Ads)

• Set up and manage Google Ads (Search, Display, Performance Max).
• Run Meta Ads for lead generation, engagement, and retargeting.
• Create ad copy, creative briefs, and campaign structures.
• Monitor CPC, CPA, ROAS, and lead quality KPIs.
• Optimize campaigns using A/B testing, keyword refinement, and budget adjustments.

3. Social Media Strategy

• Administrate company social media pages and ad placements.
• Coordinate content calendars for LinkedIn, Instagram, Facebook, and YouTube.
• Collaborate with the creative team to produce high-quality graphics and videos.

4. Content & Funnel Strategy

• Create SEO briefs, landing pages, and ad copy.
• Build funnels for lead capture, email automation, and follow-ups.
• Implement retargeting and remarketing workflows.

5. Reporting & Analytics

• Track performance using Google Analytics, Search Console, Ads Manager, Meta Dashboard.
• Build weekly and monthly marketing performance reports.
• Provide insights, recommendations, and actionable improvements.

6. Client Communication (Bonus)

• Join client calls, explain marketing results, and propose optimizations.
• Contribute to client marketing strategy when required.

Required Skills & Qualifications

Must-Have Skills

• Strong understanding of SEO (On-Page, Off-Page, Technical).
• Experience running Google Ads and Meta Ads.
• Knowledge of analytics platforms: Google Analytics, Search Console, Tag Manager.
• Strong keyword research and competitor analysis abilities.
• Ability to create content strategies and landing page SEO structures.
• Strong communication and reporting skills.

Good-to-Have Skills

• Knowledge of LinkedIn Ads, YouTube Ads.
• Experience with email marketing and automation tools.
• Understanding of WordPress, Shopify, or Webflow.
• Creative understanding of ad creatives and hooks.
• Basic knowledge of Canva or Figma.

Experience Required

• Junior: 1–2 years
• Mid-Level: 2–4 years

Why Join Rannlab Technologies?

• Opportunity to lead digital marketing initiatives end-to-end.
• Exposure to multiple industries and high-budget campaigns.
• Work closely with design, SEO, content, and leadership teams.
• Fast-paced learning environment with real ownership.
• Competitive salary + performance bonuses.
• Career Path:
  Digital Marketing Expert → Senior Digital Marketer → Performance Marketing Manager → Marketing Lead → CMO Track

Salary Range

• Junior: ₹20,000 – ₹30,000
• Mid-Level: ₹30,000 – ₹50,000

See all Digital Marketing jobs at Rannlab

Learn about Rannlab Technologies

Apply Now

If you’re ready to drive growth as a Digital Marketing Expert, click Apply Now and submit your application through our official career portal.