Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Minimum Experience Required
• For Freshers: 6 Months Training in Well Known Institute or Min 6 Months Work Experience
Internship (Preferred)
• For Experience: Minimum 1 Year of Experience in a company in specific domain.
• For Freelancers: Minimum 2 Year of Full Time Freelancing

Job Designation
• Trainee/Intern
• Jr. Digital Marketing Manager
• Sr. Digital Marketing Manager

Selection Process
• Written Test/Online Test
• Technical Task
• Technical Interview
• HR Interview

Academic Requirements
• B.E / B. Tech, BCA, MCA in Computer Science, Engineering or a related field
• 70% throughout Academics
• Candidate did an Internship during his/her academics
• Candidate did a project during his/her academics

Remuneration
• During Probation Period of 6 months: INR ₹1.40 – 3.00 LPA
• Post Probation: INR ₹ 2.40 – 3.80 LPA
• For 3 or More Year of Experience Person, we will discuss during the final interview
• Bond: – 1 Year Bond
• Job Location: – Greater Noida/Noida/Work from Home
• Notice Period: 3 Months

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